How I Turn 1 Blog Post into 10 Pieces of Content

Content fatigue is a real thing. You start out strong, committed to staying on top of your social media, email marketing, and making updates to your website… You are going to DO. IT. ALL.

Then you miss a day, which easily turns into a week which turns into, "How in the world did I think this was possible?"

If you’ve been creating content for your small business on your own — whether that’s blog posts, email updates, or social media — you can benefit from a thing called content splicing.

Content splicing is where you repurpose your content. Think: Work smarter, not harder. If you do it right, content splicing allows you to easily multiply the benefits of your marketing without multiplying your effort. 

Here’s 10 ways you can turn 1 blog post into 10 valuable pieces of content. 

  1. Post Graphic
    Create an interesting graphic on the topic of your blog post. Not sure what to do? Start with one of the free templates on Canva.

  2. Stories
    Create a post on Facebook or Instagram Stories with a question or poll related to your blog. Be sure to include the hyperlink to your blog post so viewers can connect with you!

  3. Instagram Post
    Post to Instagram using multiple real photos, or even supplement with some stock images. When you create a post with multiple photos those swipe lefts increase your post's “engagement” score with the algorithm… AKA getting you seen by even more people!

  4. Podcast or Presentation
    Turn your blog post into a topic you can share on a podcast or during a presentation to a group.

  5. Instagram Reel
    Reels are great for reaching people outside your bubble. Use the in-app editor or supplement it with stock video footage and fun effects using a template on Canva. 

  6. Video
    Every blog topic can be turned into a quick video. Hello, authority! People can see your face, hear your enthusiasm, and be briefed on your topic. Be sure to include a clear call to action.

  7. GIF
    Make a unique GIF for use on your social media or email marketing. Do this by using Vimeo’s free tool after you’ve uploaded your video, or create one using these free online tools. 

  8. Email blast
    If you write a blog post, turning that content into an email blast is super simple. You can start with Mailchimp, or upgrade to something like Active Campaign for maximum reach. 

  9. Go LIVE!
    Nothing says brave like going LIVE on social media while you share the bullet points from your blog. Add the link to your full post on the comment section to encourage website visits.

  10. A Direct Message
    Reach out to past clients, potential customers, or new followers in a direct message on social media with something like, “I just wrote this article and thought you might find it helpful…” Then hit them with the link and start new conversations!

If You Need More…

Interested in learning more about how we can help with content splicing? We'd love to share with you about how we work and learn more about your small business. Let's plan your year of engaging content. 

Marketing, BusinessMarken Media CoMarken Media Co.