From Zero to Expo-Ready: Launching Texas Natural Pellets’ Brand in Record Time
When Texas Natural Pellets approached us, they had a vision, a name, and a whole lot of potential. But like many startups, they were missing the essential elements needed to bring their brand to life. They had no marketing collateral, no cohesive brand identity—only a few ideas pieced together using AI tools—and no website to showcase their offerings. With a major expo on the horizon, they needed a complete brand overhaul, and they needed it fast.
Marcus and I thrive on challenges like these. We started by sitting down with the Texas Natural Pellets team to understand their vision, target audience, and goals for the expo during their Marken Map™. They needed more than just a logo; they needed a brand that would resonate with both producers and potential wholesale retailers in the wool and fiber industry.
Here’s What We Delivered:
Brand Development: We took their fragmented ideas and developed a clear, consistent brand identity that captured the essence of Texas Natural Pellets. From color schemes to typography, we created a brand that stands out in the market.
Marketing Collateral: We designed and produced high-quality information cards specifically tailored for future expos, in this case, the upcoming Texas Sheep and Goat Expo. One side targeted producers, and the other spoke directly to potential wholesale retailers, complete with a QR code CTA to drive engagement.
Website Launch: Recognizing that a website is crucial for establishing credibility, we built and launched a user-friendly website that not only highlights their product but also serves as a hub for reserving pick-up and drop-off times for wool and fiber waste. This was essential for their official launch.
With these deliverables in hand, Texas Natural Pellets walked into the expo with confidence, ready to make their mark in the industry. They went from having little more than a name to having a fully-fledged brand, complete with all the tools needed to succeed.
Feeling stuck with your brand? Whether you’re just starting or need a brand refresh, we’re here to help. Let’s chat about how we can take your business to the next level. Book a free 15-minute consultation with us today and let’s start building your success story together!